Healthy Choices marketing material

How you promote and position your food and drinks can have a big impact on the choices your customers make. To help you promote healthier food and drinks, a set of Healthy Choices marketing materials has been developed.

 

Who can use Healthy Choices marketing material?

This marketing material is available for retail food outlets, vending machine providers and caterers who are implementing the Healthy Choices guidelines.

 

Benefits of using Healthy Choices marketing material

  • Labelling food and drinks with their classification (GREEN, AMBER or RED) will assist your customers wanting to choose healthier options.
  • Displaying the Healthy Choices marketing material has the potential to increase your market share by attracting new customers looking for healthy options.
  • Displaying the Healthy Choices marketing material will show customers that your business is aligned with a Victorian State Government initiative supported by Nutrition Australia.
  • Demonstrating that you are a leader in providing healthier food and drinks could assist in future tenders and contracts.

 

What do I receive?

The Healthy Choices marketing material packs contain a variety of resources including posters, stickers, flyers, signs and banners. What you receive will be depend on if you are a food outlet, vending machine provider or caterer, and what criteria you have met.

Two designs of the Healthy Choices poster are available, one for use in food outlets and the other for use with vending machines. Both posters display food and drinks commonly sold in food outlets and/or vending machines, classified according to the Healthy Choices guidelines.

 

Retail (pack A) Retail (pack B) Retail (pack C)
  • Classification 'dot' stickers
  • DL sticker
  • 'Choose well. Feel great' white sticker
  • Poster (A2 size, self-adhesive)
  • Classification 'dot' stickers
  • DL flyers
  • DL stickers
  • 'Choose well. Feel great' green banner (850x350mm, self-adhesive)
  • 'Choose well. Feel great' white sticker
  • Self-standing counter sign, A4 size
  • Poster (A2, self-adhesive)
  • Classification 'dot' stickers
  • DL flyers
  • DL stickers

Pack C

Vending (pack D) Vending (pack F) Catering (pack E)
  • Poster (A2, self-adhesive)
  • Classification 'dot' stickers
  • DL sticker
  • 'Choose well. Feel great' white sticker
  • Classification 'dot' stickers
  • DL sticker
  • 'Choose well. Feel great' white sticker
  • 'Choose well. Feel great' tent cards
  • 'Choose well. Feel great' stickers

Vending pack F

 

Catering pack

 

 

How to order Healthy Choices marketing material

Download the relevant checklist below to see if you are eligible to use the materials. Then, simply email a scanned copy of the checklist (with photo evidence) to heas[at]nutritionaustralia.org. We'll get in touch to confirm your eligibility, and what pack or items you'd like.

If you have any questions, you can email us or freecall 1300 22 52 88.