Healthy Choices marketing material

How you promote and position your food and drinks can have a big impact on the choices your customers make. To help you promote healthier food and drinks, a set of Healthy Choices marketing materials has been developed.

 

Who can use Healthy Choices marketing material?

This marketing material is available for retail food outlets, vending machine providers and caterers who are implementing the Healthy Choices guidelines.

 

Benefits of using Healthy Choices marketing material

  • Labelling food and drinks with their classification (GREEN, AMBER or RED) will assist your customers wanting to choose healthier options.
  • Displaying the Healthy Choices marketing material has the potential to increase your market share by attracting new customers looking for healthy options.
  • Displaying the Healthy Choices marketing material will show customers that your business is aligned with a Victorian State Government initiative supported by Nutrition Australia.
  • Demonstrating that you are a leader in providing healthier food and drinks could assist in future tenders and contracts.

 

What do I receive?

The Healthy Choices marketing material packs contain a variety of resources including posters, stickers, flyers, signs and banners. What you receive will be depend on if you are a food outlet, vending machine provider or caterer, and what criteria you have met.

Two designs of the Healthy Choices poster are available, one for use in food outlets and the other for use with vending machines. Both posters display food and drinks commonly sold in food outlets and/or vending machines, classified according to the Healthy Choices guidelines.

 

Retail option A Retail option B Retail option C
  • Classification 'dot' stickers
  • DL sticker
  • 'Choose well. Feel great' white sticker
  • Poster (A2 size, self-adhesive)
  • Classification 'dot' stickers
  • DL flyers
  • DL stickers
  • 'Choose well. Feel great' green banner (850x350mm, self-adhesive)
  • 'Choose well. Feel great' white sticker
  • Self-standing counter sign, A4 size
  • Poster (A2, self-adhesive)
  • Classification 'dot' stickers
  • DL flyers
  • DL stickers

Pack C

Vending (pack D) Vending (pack F) Catering (pack E)
  • Poster (A2, self-adhesive)
  • Classification 'dot' stickers
  • DL sticker
  • 'Choose well. Feel great' white sticker
  • Classification 'dot' stickers
  • DL sticker
  • 'Choose well. Feel great' white sticker
  • 'Choose well. Feel great' tent cards
  • 'Choose well. Feel great' stickers

Vending pack F

 

Catering pack

 

 

 

Poster for food outlets Poster for vending machines

Healthy Choices food outlets poster

Healthy Choices vending machine poster

 

What criteria do I need to meet?

To be eligible to purchase the marketing material you must have had a drinks fridge, menu, vending or catering assessment and met the criteria listed in the table below.

Assessment type Criteria to be met
Food outlet - drinks fridge
  • Less than 20% RED drinks and more than 50% GREEN drinks to be offered
  • Organisation commits to making further changes to the food and drinks offered, and aims to meet the percentage requirements for both GREEN and RED within 12 months.
  • Retail display and promotion checklist met:
    • GREEN drinks are displayed in the most prominent positions in fridges
    • RED food or drinks are not displayed in the most prominent position in fridges (e.g. at eye level) and there is no upsizing and/or upselling of RED food and drinks
    • RED foods or drinks are not included in ‘meal deals’ or ‘specials’
    • Free refills of sugar sweetened drinks are not available or promoted
    • GREEN foods and drinks are available during all trading hours
    • Promotional material featuring RED foods or drinks, or brands that are strongly associated with RED food or drinks, are not visible to customers
  • Terms and Conditions in the Healthy Choices marketing material order form – retail agreed to and signed.
Food outlet - menu
  • Criteria met for Food outlet – drink fridge(above).
  • All foods and/or drinks available to customers have been assessed against the Healthy Choices guidelines and have been classified as GREEN, AMBER or RED.

Vending machine

  • Less than 20% RED food and/or drinks to be offered
  • Organisation commits to making further changes to the food and drinks offered in the vending machine(s), and aims to meet the percentage requirements for both GREEN and RED within 12 months.
  • Promotional material featuring RED foods and/or drinks, or brands that are strongly associated with RED food and/or drinks, are not visible to customers
  • Terms and Conditions in the Healthy Choices marketing material order form – vending agreed to and signed.
Catering menu submitted by a workplace
  • Only GREEN and AMBER food and/or drinks are to be provided
  • Terms and Conditions in the Healthy Choices marketing material order form – catering agreed to and signed.
Catering menu submitted by a catering provider
  • More than 50% GREEN and less than 20% RED food and/or drinks to be offered of menu
  • Terms and Conditions in the Healthy Choices marketing material order form – catering agreed to and signed.

 

How to order Healthy Choices marketing material

Once your drink fridge, vending machine, catering or retail menu has been assessed against the Healthy Choices guidelines, and the criteria above has been met, contact the HEAS on 1300 22 52 88 or email heas[at]nutritionaustralia.org

You will need to provide some evidence of meeting this criteria so we recommend taking photos of the layout of your outlet or vending machine and provide these upon request. Once our HEAS staff have seen you have met the criteria, they will provide you with an order form which includes an outline of the different packs available and their cost, a Display and Promotion checklist, and a Terms and Conditions form you will need to sign and send back.

 

For more information about making changes to the food and drinks offered in drink fridges, food outlets, vending machine or catering menu click here