Promoting healthier choices
To meet the Healthy Choices guidelines, healthier foods and drinks should be promoted and displayed in prominent areas.
This means thinking about placement, pricing and promotion of foods and drinks in your food service or organisation.
How to promote healthy choices in retail food outlets
1 Placement
Place GREEN items in prominent areas, for example:
- at eye level on shelves, in fridges and in vending machines
- at the front of cabinets and bain maries
- in high traffic areas (e.g. reception desks, counters in waiting areas, entrances and exits of food outlets, beside cash registers, in dining areas)
2 Pricing
- Try to make sure GREEN and AMBER items are affordable.
- Make GREEN items a similar price or cheaper than RED products in the same category (e.g. make a bottle of water a similar price or cheaper than a can of soft drink).
Suggestion: If GREEN items are more expensive, consider increasing the price of similar RED items so that the price of the healthier option is comparable.
3 Promotion
- Promote GREEN options in visible areas such as counters, cabinets, fridges, vending machines, menu boards, staff notice boards, in lifts and via promotional stands and product displays.
- Ensure GREEN options are attractively presented.
- Include GREEN options in special offers (e.g. meal deals, ‘two for one’ offers, loyalty cards).
- Avoid promoting or encouraging RED items
For more information please phone 1300 22 52 88 or email heas@nnf.org.au
Except where otherwise indicated, the images in this document show models and illustrative settings only, and do not necessarily depict actual services, facilities or recipients of services. This document may contain images of deceased Aboriginal and Torres Strait Islander peoples. In this document, ‘Aboriginal’ refers to both Aboriginal and Torres Strait Islander people. ‘Indigenous’ or ‘Koori/Koorie’ is retained when part of the title of a report, program or quotation. Copyright © State of Victoria 2016
Written and reviewed by dietitians and nutritionists at National Nutrition Foundation, with support from the Victorian Government.
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The Healthy Eating Advisory Service acknowledges the Traditional Owners of the land on which we operate. We pay our respects to them, their culture and their Elders past and present.
The Healthy Eating Advisory Service is delivered by experienced nutritionists and dietitians at National Nutrition Foundation, with support from the Victorian Government.
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