March 2023

YMCA Victoria Food Pricing Initiative

Sport & recreation Implementing healthy changes Maintaining sales
Group of children lined up on the edge of a swimming pool smiling

Overview

In 2020 YMCA Victoria trialled an ‘everyday pricing change’ initiative to increase consumption of healthy food options in one of their aquatic and recreation centres.

The results show that decreasing the price of GREEN (Best Choice) foods and increasing the price of RED (Limit) foods can encourage customers to make healthier choices.

 


Supporting material


Relevant case studies

Explore all case studies
Fifth Avenue Childcare Centre
Posted 30/03/23
  • Early childhood services
  • Implementing healthy changes
  • +1
Gippsland Lakes Community Health Children’s Centre
Posted 30/03/23
  • Early childhood services
  • OSHC
  • +2
Bridge Rd Early Learning Centre
Posted 30/03/23
  • Early childhood services
  • Implementing healthy changes
  • +1
Bloom Early Learning
Posted 30/03/23
  • Early childhood services
  • Implementing healthy changes
  • +1
Matron Swinton Childcare Centre
Posted 30/03/23
  • OSHC
  • Implementing healthy changes
  • +1
Heany Park outside school hours care
Posted 30/03/23
  • OSHC
  • Implementing healthy changes
  • +1
World 4 Kids / Big Childcare
Posted 30/03/23
  • Early childhood services
  • OSHC
  • +2
Dandenong West Primary School
Posted 30/03/23
  • Schools
Maryborough Education Centre
Posted 30/03/23
  • Schools
  • Implementing healthy changes
  • +1
Darley Primary School
Posted 30/03/23
  • Schools
  • Implementing healthy changes
  • +1
Clonard College
Posted 30/03/23
  • Schools
  • Implementing healthy changes
  • +1
St Brendan’s Catholic Primary School
Posted 30/03/23
  • Schools
  • Implementing healthy changes
  • +1
Bruthen Primary School
Posted 30/03/23
  • Schools
  • Implementing healthy changes
  • +1
Red Cliffs Bakery
Posted 30/03/23
  • Schools
  • Implementing healthy changes
  • +1
Marlborough Primary School
Posted 30/03/23
  • Schools
  • Implementing healthy changes
  • +1
Buckley Park College
Posted 30/03/23
  • Schools
  • Promoting healthy eating
  • +1
Beaumaris Primary School
Posted 29/03/23
  • Schools
  • Implementing healthy changes
  • +1
Alfred Health – Sugary Drink Trials
Posted 29/03/23
  • Health services
  • Implementing healthy changes
Healthy Choices – Financial impacts – City of Melbourne
Posted 29/03/23
  • Workplaces & Tertiary education
  • Implementing healthy changes
  • +1
YMCA Victoria
Posted 29/03/23
  • Sport & recreation
  • Implementing healthy changes
  • +1
Melton City Council
Posted 29/03/23
  • Sport & recreation
  • Implementing healthy changes
  • +1
Western District Health Service
Posted 29/03/23
  • Health services
Central Gippsland Health
Posted 29/03/23
  • Health services
  • Implementing healthy changes
  • +1
East Wimmera Health Service
Posted 29/03/23
  • Health services
  • Implementing healthy changes
  • +1
Perridak Burron Early Learning
Posted 29/03/23
  • Early childhood services
  • Implementing healthy changes
  • +1
Wimmera Health Care Group (Sugar sweetened beverages)
Posted 28/03/23
  • Health services
  • Implementing healthy changes
Northeast Health Wangaratta (Sugar sweetened beverages)
Posted 28/03/23
  • Health services
  • Implementing healthy changes
  • +1
Rochester & Elmore District Health Service
Posted 28/03/23
  • Health services
  • Implementing healthy changes
  • +1
Latrobe Regional Hospital
Posted 28/03/23
  • Health services
  • Implementing healthy changes
  • +1
St John of God Ballarat Hospital
Posted 17/03/23
  • Health services
  • Promoting healthy eating
  • +1
Alfred Health
Posted 17/03/23
  • Health services
  • Implementing healthy changes
  • +1
Rural Northwest Health Service – Yarrick Cafe
Posted 16/03/23
  • Health services
  • Implementing healthy changes
  • +2
Western District Health Service (GenR8change)
Posted 16/03/23
  • Health services
  • Promoting healthy eating
  • +1
University Hospital Geelong, Barwon Health
Posted 16/03/23
  • Health services
Latrobe Leisure
Posted 16/03/23
  • Sport & recreation
  • Implementing healthy changes
Winchelsea Swimming Pool
Posted 16/03/23
  • Sport & recreation
  • Implementing healthy changes
  • +1
Aligned Leisure
Posted 16/03/23
  • Sport & recreation
  • Implementing healthy changes
Western Leisure Services
Posted 16/03/23
  • Sport & recreation
  • Maintaining sales
  • +1
Honesty Snacks and Department of Health and Human Services (Vic)
Posted 16/03/23
  • Food industry
  • Implementing healthy changes
  • +1
Melbourne Sports and Aquatic Centre
Posted 16/03/23 • 1 mins read
  • Sport & recreation
  • Implementing healthy changes
  • +1
Deakin University
Posted 15/03/23
  • Workplaces & Tertiary education
  • Implementing healthy changes

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