Overview
In 2010, Alfred Health launched Healthy Choices to encourage people to choose healthier food and drinks across three Alfred Health sites: The Alfred (Prahran), Sandringham Hospital and Caulfield Hospital.
Then in 2014, they did some experiments in conjunction with their food retailers, Deakin University, Monash University, VicHealth and the Behavioural Insights Team (UK), to see if people are making healthier choices as a result.
In 2010, Alfred Health launched Healthy Choices to encourage people to choose healthier food and drinks across three Alfred Health sites: The Alfred (Prahran), Sandringham Hospital and Caulfield Hospital.
Then in 2014, they did some experiments in conjunction with their food retailers, Deakin University, Monash University, VicHealth and the Behavioural Insights Team (UK), to see if people are making healthier choices as a result.
They did four experiments to see how changing the way packaged drinks were displayed and/or priced could influence customers’ purchasing habits:
- Removing RED drinks from display at the main full-serviced cafe. Full report here.
- Removing RED drinks from self-service refrigerators at another onsite cafe
- Increasing the price of RED drinks by 20% at the onsite convenience store
- Increasing the price of RED drinks by 20% in vending machines.
Supporting material
Relevant case studies
Catering for Good Case Study | Pawa Catering
- Workplaces & Tertiary education
- Food industry
- +2
Catering for Good Case Study | Meals with Impact
- Workplaces & Tertiary education
- Food industry
- +2
Central Highlands Rural Health (CHRH)
- Health services
- Implementing healthy changes
- +1
Food Allergies and Intolerances Case Study – Sherbrooke Family and Children’s Care
- Early childhood services
- Promoting healthy eating
- +1
Allergy Case Study Goodstart Hampton Park – Coral Drive
- Early childhood services
- Promoting healthy eating
- +1
Fifth Avenue Childcare Centre
- Early childhood services
- Implementing healthy changes
- +1
Gippsland Lakes Community Health Children’s Centre
- Early childhood services
- OSHC
- +2
Bridge Rd Early Learning Centre
- Early childhood services
- Implementing healthy changes
- +1
Bloom Early Learning
- Early childhood services
- Implementing healthy changes
- +1
Matron Swinton Childcare Centre
- OSHC
- Implementing healthy changes
- +1
Heany Park outside school hours care
- OSHC
- Implementing healthy changes
- +1
World 4 Kids / Big Childcare
- Early childhood services
- OSHC
- +2
Dandenong West Primary School
- Schools
Maryborough Education Centre
- Schools
- Implementing healthy changes
- +1
Darley Primary School
- Schools
- Promoting healthy eating
- +1
Clonard College
- Schools
- Implementing healthy changes
- +1
St Brendan’s Catholic Primary School
- Schools
- Implementing healthy changes
- +1
Bruthen Primary School
- Schools
- Implementing healthy changes
- +1
Red Cliffs Bakery
- Schools
- Implementing healthy changes
- +1
Marlborough Primary School
- Schools
- Implementing healthy changes
- +1
Buckley Park College
- Schools
- Promoting healthy eating
- +1
Beaumaris Primary School
- Schools
- Implementing healthy changes
- +1
YMCA Victoria Food Pricing Initiative
- Sport & recreation
- Implementing healthy changes
- +1
Healthy Choices – Financial impacts – City of Melbourne
- Sport & recreation
- Implementing healthy changes
- +1
YMCA Victoria
- Sport & recreation
- Implementing healthy changes
- +1
Melton City Council
- Sport & recreation
- Implementing healthy changes
- +1
Western District Health Service
- Health services
Central Gippsland Health
- Health services
- Implementing healthy changes
- +1
East Wimmera Health Service
- Health services
- Implementing healthy changes
- +1
Perridak Burron Early Learning
- Early childhood services
- Implementing healthy changes
- +1
Wimmera Health Care Group (Sugar sweetened beverages)
- Health services
- Implementing healthy changes
Northeast Health Wangaratta (Sugar sweetened beverages)
- Health services
- Implementing healthy changes
- +1
Rochester & Elmore District Health Service
- Health services
- Implementing healthy changes
- +1
Latrobe Regional Hospital
- Health services
- Implementing healthy changes
- +1
St John of God Ballarat Hospital
- Health services
- Promoting healthy eating
- +1
Alfred Health
- Health services
- Implementing healthy changes
- +1
Rural Northwest Health Service – Yarrick Cafe
- Health services
- Implementing healthy changes
- +2
Western District Health Service (GenR8change)
- Health services
- Promoting healthy eating
- +1
University Hospital Geelong, Barwon Health
- Health services
Latrobe Leisure
- Sport & recreation
- Implementing healthy changes
Winchelsea Swimming Pool
- Sport & recreation
- Implementing healthy changes
- +1
Aligned Leisure
- Sport & recreation
- Implementing healthy changes
Western Leisure Services
- Sport & recreation
- Maintaining sales
- +1
Honesty Snacks and Department of Health and Human Services (Vic)
- Food industry
- Implementing healthy changes
- +1
Melbourne Sports and Aquatic Centre
- Sport & recreation
- Implementing healthy changes
- +1
Deakin University
- Workplaces & Tertiary education
- Implementing healthy changes
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The Healthy Eating Advisory Service acknowledges the Traditional Owners of the land on which we operate. We pay our respects to them, their culture and their Elders past and present.
The Healthy Eating Advisory Service is delivered by experienced nutritionists and dietitians at National Nutrition Foundation, with support from the Victorian Government.
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