Overview
In 2010, Alfred Health launched Healthy Choices to encourage people to choose healthier food and drinks across three Alfred Health sites: The Alfred (Prahran), Sandringham Hospital and Caulfield Hospital.
Then in 2014, they did some experiments in conjunction with their food retailers, Deakin University, Monash University, VicHealth and the Behavioural Insights Team (UK), to see if people are making healthier choices as a result.
In 2010, Alfred Health launched Healthy Choices to encourage people to choose healthier food and drinks across three Alfred Health sites: The Alfred (Prahran), Sandringham Hospital and Caulfield Hospital.
Then in 2014, they did some experiments in conjunction with their food retailers, Deakin University, Monash University, VicHealth and the Behavioural Insights Team (UK), to see if people are making healthier choices as a result.
They did four experiments to see how changing the way packaged drinks were displayed and/or priced could influence customers’ purchasing habits:
- Removing RED drinks from display at the main full-serviced cafe. Full report here.
- Removing RED drinks from self-service refrigerators at another onsite cafe
- Increasing the price of RED drinks by 20% at the onsite convenience store
- Increasing the price of RED drinks by 20% in vending machines.
Supporting material
Relevant case studies
- Early childhood services
- Implementing healthy changes
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- Early childhood services
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- Early childhood services
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- OSHC
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- Early childhood services
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- Schools
- Schools
- Implementing healthy changes
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- Schools
- Promoting healthy eating
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- Schools
- Implementing healthy changes
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- Schools
- Implementing healthy changes
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- Schools
- Implementing healthy changes
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- Schools
- Implementing healthy changes
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- Schools
- Implementing healthy changes
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- Schools
- Promoting healthy eating
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- Schools
- Implementing healthy changes
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- Sport & recreation
- Implementing healthy changes
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- Workplaces & Tertiary education
- Implementing healthy changes
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- Sport & recreation
- Implementing healthy changes
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- Sport & recreation
- Implementing healthy changes
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- Health services
- Health services
- Implementing healthy changes
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- Health services
- Implementing healthy changes
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- Early childhood services
- Implementing healthy changes
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- Health services
- Implementing healthy changes
- Health services
- Implementing healthy changes
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- Health services
- Implementing healthy changes
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- Health services
- Implementing healthy changes
- +1
- Health services
- Promoting healthy eating
- +1
- Health services
- Implementing healthy changes
- +1
- Health services
- Implementing healthy changes
- +2
- Health services
- Promoting healthy eating
- +1
- Health services
- Sport & recreation
- Implementing healthy changes
- Sport & recreation
- Implementing healthy changes
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- Sport & recreation
- Implementing healthy changes
- Sport & recreation
- Maintaining sales
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- Food industry
- Implementing healthy changes
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- Sport & recreation
- Implementing healthy changes
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- Workplaces & Tertiary education
- Implementing healthy changes
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The Healthy Eating Advisory Service acknowledges the Traditional Owners of the land on which we operate. We pay our respects to them, their culture and their Elders past and present.
The Healthy Eating Advisory Service is delivered by experienced nutritionists and dietitians at Nutrition Australia Vic Division, with support from the Victorian Government.
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