YMCA PRICE case study

In 2020 YMCA Victoria trialled an ‘everyday pricing change’ initiative to increase consumption of healthy food options in one of their aquatic and recreation centres.

The results show that decreasing the price of GREEN (Best Choice) foods and increasing the price of RED (Limit) foods can encourage customers to make healthier choices. 

Read more about their findings in the infographic below.


Click here to download the PDF

A screenshot of the YMCA PRICE case study infographic

YMCA PRICE case study infographic - page 2


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